Completing a bachelor’s degree with Distinction and Honors from Iowa State University in Agronomy and Horticulture, and a master’s degree in Horticulture with a specialization in Turfgrass Seed Science, James taught courses, led roundtable discussions at the National Sports Turf Association and Rocky Mountain Regional Turfgrass Association, and facilitated several other local PR public speaking events.

With over 25 years of agriculture and turf management/sales experience, James understands the diverse cultures, environments, and needs of growers, landscapers, and turf managers across the country. Growing up on a farm in Iowa, James has a hands-on understanding of Agriculture and the grower-specific challenges as they relate to the dealer experience.

In 1999, James was the site grow-in Superintendent for the Tennessee Titans and The New Cleveland Browns football fields. In that role, he managed a team of various contractors to ensure that an NFL quality field was in place, and safe and playable by opening day.

In 2002, James was the irrigation lead during the construction of the new Troon Golf Course, Vista Ridge in Erie, Colorado. He was responsible for the grow-in of over 200 acres of high-end turf with multiple species types and soil systems.

In 2004, James was charged with the task of overseeing the completion of the Baltimore Ravens practice facility in Owings Mills, Maryland. In that role, he oversaw the construction of six practice fields, each with a different system and cultivar type. He also oversaw three different contractors and a full-time and part-time staff of 6 to 10 employees.

James has owned his own application business and has sold T&O and Agricultural products for various companies.